Dec 15, 2015
This week, we talk with Linda Kaplan Thaler in New York, NY. Linda is responsible for some of America's most famous advertising campaigns in the industry, including the Aflac duck, and the daring "Yes, Yes, Yes" campaign for Herbal Essences. Much of her work has become part of America's pop-culture landscape and she has composed renowned jingles such as, "I'm a Toys 'R' Us Kid," and "Kodak Moments." Linda is the Chairman of Publicis New York with a client roster that includes: P and G, Citi, L'Oreal, Pfizer, and Wendy's. Linda's talents have earned her the prestigious Matrix Award, the Muse Award, Advertising Woman of the Year Award, and she was named one of Advertising Age's "Most Influential Women in Advertising." Most recently, Linda was inducted into the 2015 Advertising Hall of Fame. Along with Robin Koval, she co-authored the national bestselling book "Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary." On today's episode, Linda shares what it is that makes the most successful people great, why boredom is important, and the truth about happiness. Listen and learn more! If you've enjoyed the program today, be sure to subscribe to the Copeland Coaching Podcast on iTunes or Stitcher to ensure you never miss an episode. To learn more about Linda and her book, visit her website at grittogreat.com.